OKTAY KESEBI
CREATIVE | BUSINESS | STRATEGY
An award-winning marketing leader and business strategist.
I help my clients define, design and develop compelling, innovative, and profitable products, and I create market-leading strategies to deliver exceptional customer experiences that ignite and drive brand evangelism.
What I do : :
Business + Creativity = Impact²
This philosophy is incorporated into all of my work. When business, strategy, and creativity intersect, magic unfolds. Business strategy guides and creativity ignites innovation and meaningful user engagement. Together with emerging technology, the boundaries of possibility are pushed to create limitless and captivating market and brand opportunities.
Here is what I offer : :
01 : :
Business + Product
Strategy
I craft market disrupting and user centric strategies for business and product success. This includes business case development, delivery model design, market and user research, feature determination, and the design, development and launch of products that resonate with target audiences.
02 : :
Innovation
Design
From brainstorming to implementation, I help guide the strategic development of products, and processes to make better happen. This includes innovation that streamlines operations, develops new business models and creates transformative user experiences that drives value across the organization.
03 : :
Experience
Design
I design marketing, and engagement strategies that activate brands across multiple touchpoints to evoke positive memories with audiences and lead to greater customer lifetime value. This includes branding, (re)positioning, immersive experience strategy, event production, and product marketing.
04 : :
Emerging
Technology
I help organizations to embrace and leverage new technologies to improve their products, performance and user experiences. This includes AI for content design, production workflow and user personalization, as well as XR for training, brand activations, and product prototyping and design.
Selected works : :
Award
winning
quality
As an accomplished marketer and strategist recognized for creative product design and business results, I've also had the privilege of working with incredibly gifted and dedicated talent, including leading and directing Academy Award-winning production teams.
My approach : :
01 : :
Discover
Explore and understand the objectives of the brand and audience. Unearth insights and envision possibilities, to deliver transformative and disruption innovation.
02 : :
Define
Distill insights into vision. Choose a Northstar to guide the transformation. Establish goals, craft a roadmap, and assemble a team to design an exceptional user experience
03 : :
Design
Move from vision to concept to prototypes. See the project bloom as user experience and aethethics meet functionality and as ideas become tangible outcomes
04 : :
Delight
Engage users across all touch points. Shift perceptions and behaviour. Ignite wonder. Create memories, brand love and customer evangelism.
Making
industry
impact
The digital content and footage I produced have been used in television productions (CNN openers, the AMAs, the Grammy’s, Star Trek, and more), and in music tour motion graphics for many artists including Lady Gaga, U2, Madonna, Katie Perry, and Janet Jackson.
Client list : :
What my clients say : :
"Oktay is a total pro, a great guy, and a pleasure to work with..."
I was so impressed with Oktay that I asked him to be my agent. I was expecting to meet a typically arrogant suit or a creative type with a mile-high ego. Instead I met a fully-focused, confident and nurturing 'suit meets creator'. As the producer and director, he was able to motivate me and my team to deliver our best, all the while he achieved his creative vision. Oktay is a total pro, a great guy, and was a real pleasure to work with.
Joe Viskocil
Academy Award Winner
Lifetime Achievement in
Special Effects
"Oktay has one of the sharpest minds I have ever come across."
Oktay has one of the sharpest minds I have ever come across. Not only quick witted, he can run with new or different ideas as they emerge. He is very smart. I am astounded by the depth & breadth of his knowledge. Years of business planning and strategy experience are the source of his insight and success. Amazingly well spoken and culturally sensitive, Oktay instructed at our business school that drew students from over 20 countries.
Jeff Carter
Former Dean
Canadian College
"He really cares about the quality of his work and the impact he makes."
When our festival director left abruptly, we turned to Oktay. He took the reigns right away and built a team to deliver the most successful festivals we have had to date. Oktay is incredibly creative, very organized, strategic and he fully understands the stakes. He really cares about the quality of his work and the impact he makes. We needed to deliver a profitable showcase event to cement our mandate to receive continued funding. He did that for us twice.
Barbara Campbell
Former Executive Director
Multicultural Association of
Nova Scotia
"Oktay is one of the most creative and focused marketing professionals..."
Oktay led the marketing team (and reported to me), during a period of profound change at ACD. Oktay is one of the most creative and focused marketing professionals I have worked with. His complete understanding of the business led him to propose and implement broad and effective marketing leadership programs and brand management changes that contributed to strong growth at ACD.
James Latham
Former VP Marketing
ACD Systems
About me : :
I'm Oktay Kesebi: a passionate, creative and award-winning marketing leader, business strategist, designer, and producer. I excel in delivering market success where business opportunity, creativity, emerging technology and the human experience intersect. This convergence point is where brand magic happens and where brand evangelism begins. With over 15 years of experience in creating successful products, market strategies, and customer experiences, I have helped global companies such as Adobe, ACD Systems, ATB Financial, EY, Pepsi, Telus, Virgin, and the University of Toronto, to embrace bold, new and profitable market opportunities. I have also shared my industry knowledge as an educator lecturing in design, strategy, innovation, and entertainment management at leading institutions such as the Vancouver Film School, the Alberta College of Art and Design, Multihexa College, and the Multimedia Training Center.
Let's chat : :
604.771.5865
